CREATIVE DIRECTION
CREATIVE DIRECTION
Social is a channel where even B2B companies should be more playful, and here we used it as a tool to promote Thingiverse, the online marketplace/community for 3D model files. Since the content had to be produced on a day-to-day basis, it was an opportunity to have some inspired creative fun with set designs, camera/lighting tricks, and stop motion.
We would also work with some high profile brand partners, such as Sanrio, Martha Stewart, Sesame Street, and Ghostly International.
Crye Precision makes apparel for the world’s fighting forces. Since we couldn’t rely solely on user-generated content, it was necessary to create and style fake military scenes that could pass as the real thing.