CREATIVE DIRECTION
CREATIVE DIRECTION
For the disruptive tech & tele-health company Lively, we were tasked to update their DRTV creative to better push the mission of simplifying and de-stigmatizing hearing loss in the United States. I aided in conceptualizing the spots, provided art direction (photography, visual components, set pieces), and served as director for a portion of the footage.
The challenge in developing creative for Lively is targeting a much older demographic. The goal: market toward active customers in a way that isn’t overbearingly aspirational—to show hearing aids as more of a wearable electronic than something relegated to nursing homes.