ATLAS STANDARD: VIDEO
For the launch of Atlas Standard, a new high-tech menswear line (think Carhartt WIP meets Jason Bourne), I was tasked with conceptualizing and executing on all of the creative marketing materials gearing up for a massive fall release. The concept is a series of promo videos and lifestyle photography surrounding three ideal male personas. Photography took place in New Jersey, Brooklyn, and Rio de Janeiro. Shot on RED Epic Dragon and Canon 1DX Mark II. Each persona utilizes the Atlas Standard clothing, and a rough narrative of espionage interlinks the stories.
ATLAS STANDARD: PRODUCT LAUNCH CREATIVE
For Atlas Standard, a new technical performance menswear line (engineered using high-tech fabrics and space for wearable electronics), I was tasked with conceptualizing and executing on all of the creative marketing materials gearing up for a summer 2019 launch. I designed the full e-commerce site, developed the social media content strategy, and conceptualized the creative launch campaign, from pre-launch to a fast follow. The principle assets include a series of promotional videos surrounding three male personas, which are reflective of the brand’s core value propositions.
Each persona utilizes the Atlas Standard clothing, and a rough narrative of espionage interlinks the stories (shown in the long-form cut linked above).
Shot on RED Epic Dragon.
Photography took place in New Jersey, Brooklyn, and Rio de Janeiro. Original, commissioned music by Berlin-based artist KRTS.