ATLAS STANDARD: PROMOTIONAL VIDEOS
For Atlas Standard, a new high-tech performance menswear line (think Carhartt WIP meets Jason Bourne), I was tasked with conceptualizing and executing on all of the creative marketing materials gearing up for a summer 2019 launch. I designed the full e-commerce site (launching this summer), developed the social media content strategy, and conceptualized the creative launch campaign, from pre-launch to a fast follow. The principle assets include a series of promotional videos surrounding three male personas, which are reflective of the brand’s core value propositions.
Each persona utilizes the Atlas Standard clothing, and a rough narrative of espionage interlinks the stories (shown in the long-form cut linked above).
Shot on RED Epic Dragon.