CREATIVE DIRECTION
CREATIVE DIRECTION
BonBowl is an exciting new kitchenware product launching in 2020. I was tasked with developing a comprehensive brand identity, including personality and voice tactics, iconography, and typography, in addition to a full set of launch collateral.
The Bonbowl product logo instantly illustrates the product.
The rectangle in the vertical icon allows for easy placement and alludes to the base beneath the bowl.