CREATIVE DIRECTION
CREATIVE DIRECTION
Atlas Standard is an exciting new technical, travel menswear line. Every garment has integrated performance features, built for the world’s undercover elite but styled for the everyman. Explore the full site for more information.
For the launch I was tasked with designing the full responsive e-commerce site, as well as the development of all creative marketing content, from copy to photo to video.
Prior to creating the framework for the site, I built brand guidelines to ensure unity across all deliverables.