MakerBot: Branding + Identity
As the industry leader in desktop 3D printing, MakerBot is all things experimental, obsessive, accomplished, and motivating. As the ACD in charge of all brand creative, I redefined the company’s brand guidelines, establishing a new set of principles prior to a successful product launch in the fall of 2016. Download the full corporate brand guidelines here.
The logo was found to have a number of subtle mistakes and was re-tooled and updated on all company collateral.
It was important for me to work closely with the software and hardware teams (not just leadership) to ensure our brand had uniformity and clear, concise, and easy-to-understand visual cues across all areas of the experience.