CHRISTOPHER SALYERS
CREATIVE DIRECTION
SQ-JE2.png

JABRA BRAND ASSETS

For tech powerhouse Jabra , brand creative was a challenge. Especially when it comes to their hearing division : a confusing market paired with a demographic that was older and more skeptical. It was imperative that they align to contemporary cons

For tech powerhouse Jabra, brand creative was a challenge. Especially when it comes to their hearing division: a confusing market paired with a demographic that was older and more skeptical. It was imperative that they align to contemporary consumer lifestyle brands—particularly wearables offered by Google, Apple, and Samsung—to not only highlight Jabra’s tech legacy but also assure customers that they’re getting premium hearing aids at a fraction of the traditional price.

Renders (both still and animated) replaced outdated product photography. I also overhauled the lifestyle imagery with photo and video that further deepened the connection to other lifestyle brands, while at the same time focusing on value props that

Renders (both still and animated) replaced outdated product photography. I also overhauled the lifestyle imagery with photo and video that further deepened the connection to other lifestyle brands, while at the same time focusing on value props that mattered most to customers.

Working alongside product, app, and marketing teams, these assets served as a global refresh, leading to the rebrand as Jabra Enhance .

Working alongside product, app, and marketing teams, these assets served as a global refresh, leading to the rebrand as Jabra Enhance.