ATLAS STANDARD: PROMOTIONAL VIDEOS
For Atlas Standard, a new high-tech performance menswear line (think Carhartt WIP meets Jason Bourne), I was tasked with conceptualizing and executing on all of the creative marketing materials gearing up for a late 2018/early 2019 launch. The principle assets include a series of promotional videos surrounding three male personas, which are reflective of the brand’s core value propositions.
Each persona utilizes the Atlas Standard clothing, and a rough narrative of espionage interlinks the stories (shown in the long-form cut linked above).
Shot on RED Epic Dragon.