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ATLAS STANDARD: VIDEO

For the launch of Atlas Standard, a new high-tech menswear line (think Carhartt WIP meets Jason Bourne), I was tasked with conceptualizing and executing on all of the creative marketing materials gearing up for a massive fall release. The concept is a series of promo videos and lifestyle photography surrounding three ideal male personas. Photography took place in New Jersey, Brooklyn, and Rio de Janeiro. Shot on RED Epic Dragon and Canon 1DX Mark II. Each persona utilizes the Atlas Standard clothing, and a rough narrative of espionage interlinks the stories.

ATLAS STANDARD: PROMOTIONAL VIDEOS

ATLAS STANDARD: PROMOTIONAL VIDEOS

For Atlas Standard, a new high-tech performance menswear line (think Carhartt WIP meets Jason Bourne), I was tasked with conceptualizing and executing on all of the creative marketing materials gearing up for a late 2018/early 2019 launch. The principle assets include a series of promotional videos surrounding three male personas, which are reflective of the brand’s core value propositions.

Each persona utilizes the Atlas Standard clothing, and a rough narrative of espionage interlinks the stories (shown in the long-form cut linked above).

Photography took place in New Jersey, Brooklyn, and Rio de Janeiro. Music by Berlin-based artist KRTS.

Shot on RED Epic Dragon.